A few tips seo for taking control.

Want to take control of your SEO health? Remember that as with the maintenance of a website, SEO is a long-term and continuous activity. The results are rarely substantial at first, but the serious ones are rewarded in the long run. What is important is also to keep up to date. Natural referencing techniques are based on search engines, which are constantly evolving and at phenomenal speeds.

Impact around innovative content and forms.

For web content and marketing strategy, visualizing the competition is the best advice. At the same time, to understand what content appeals to Internet users, but also what content does not please. Analyzing the competition means understanding the strengths, but also the weaknesses of others. You learn from mistakes and avoid falling into the same pitfalls. This is a difficult task, but one that will have considerable repercussions during a launch phase.

Try to come up with a new formula. After looking at what was being done by others, you will surely notice omissions or gaps. Why not orient your online persona around what you noticed was missing? You are therefore orienting your strategy towards a part of the market over which the current offer does not have a stranglehold. These are simple tips, but which have always been proven, long before the internet.

To help and improve you, you can find content support tools. Different platforms, free and paid, offer traffic analyzes and content suggestions accordingly (I recommend Ubersuggest for beginners). This allows you to get inspiration while not starting with something interesting for you, but useless for Internet users, a fundamental error when thinking in terms of content marketing.

Also take some time to analyze your past performance. Many tools exist today to analyze your own traffic. Learn how to read data about your site and adjust your offer based on the results. Audience analysis data speaks on behalf of your Internet users, not using it would be like not wanting to hear from the people you are trying to convince.

In spite of this, you can expect phases of rise and fall depending on search engine algorithm updates. To avoid disappointment, you can either delegate optimization to a professional, or take regular and ongoing training on the subject.

How can I take control of my SEO?

Let’s take a look at a proposal for a first step as a newcomer to SEO. Without any prior knowledge, here’s what you can do at first glance:

The first step is to clearly define the market and the target, in order to list the main keywords. You need to have a clear vision of the target, your goal and the external conditions surrounding the target sector. Do you have an idea of how Internet users search for content on this subject? With which channel? Under what conditions? How many searches are there on this topic? What themes are popular in your field?

Having a broad view of the situation is important for understanding and exchanging with others about your SEO. You’ll then be invited to refine your search on specific points, such as entry points to facilitate your appearance in the sector. It’s important to take the time to analyze the market carefully, so as not to miss out on any opportunities. To do this, it’s a good idea to take a look at the competition.

As a result, it’s best to aim for modest goals, especially as the competition is fierce. Depending on your area of expertise, there will be more or less space available online. Some people will even tell you to go for growth areas rather than your passions. However, I don’t think so. How can you enjoy and become good at something you don’t enjoy enough? In any case, rest assured that it’s possible to get off to a good start with light traffic. In certain so-called niche sectors, it’s even normal not to have many visitors, even though many people work in these sectors.

Finally, don’t be afraid to ask for feedback. This is your forte with an online business; you can simply accumulate criticism of your work. It may take a bit of self-exercise to accept certain comments, but on the whole, you’ll get constructive feedback. Remember, if you’re looking to make good content, it’s first and foremost for other people. That’s why their opinion counts more than anything else.

The importance of highlighted content.

As with any type of business, web content is subject to trends, and relies heavily on human psychology to ensure sharing and popularity. However, be careful not to play too much with novelties and false good ideas, as your web content is destined to stay online. As a result, your website’s image can quickly deteriorate if you’re constantly changing fashions without really imposing a dominant vision.

If you want quality web content, some will tell you that diversification is the key to success. Indeed, to a certain extent, you have to know how to renew yourself. If you don’t, your audience may become bored with your output. However, this very much depends on your field. In some cases, sticking to a classic editorial model and charter will reassure your most loyal readers.

That’s why you need to pay particular attention to the opinions of Internet users. They are the best witnesses to your work and will be able to tell you if it’s becoming obsolete. It’s also good practice to study other offers in your sector. You don’t want to be caught off guard by not knowing the reason for the success of this or that innovative content from your direct competitor.

Even if your audience has a say in what you talk about. Your point of view and your opinions are also a way of creating your own identity. Don’t set your personality aside radically, at the risk of no longer being able to distinguish yourself from those you wish to imitate. There’s an important balance to be struck between modernity and the status quo. Don’t hesitate to follow your inspirations and make new proposals.

That concludes this article on SEO and, ultimately, search engine optimization in the broadest sense. We haven’t gone into all the details, but I’m sure you’ll agree that there are plenty of actions to take before we get to the heart of the matter. I’d like to conclude with the most important piece of advice you can take when working on your site’s SEO: every day, make sure your SEO is better than it’s ever been.

Photo Maxime Macé

Maxime Macé

Simple passionné de thématiques diverses et variées. J’apprécie enrichir mes connaissances dans les disciplines techniques comme l’informatique, les sciences et l’ingénierie, mais aussi dans les domaines merveilleux de la philosophie, l’art et la littérature.

Prenons contact

Vous souhaitez me contacter suite à la lecture de cet article ? Merci de renseigner votre adresse électronique et je vous recontacterai dans les plus brefs délais.

CV Ingénieur développeur informatique

CV Étudiant PhD Artificial Intelligence

Portfolio Artist designer