Introduction to seo

Introduction to seo.

SEO is the key topic that every good blogger mentions at some point in his or her content. In fact, this is hardly surprising, since everyone online is at the mercy of this obscure term. From large institutions to freelancers, SEO spares no one.

Yet you’ll find that this is not an area so well understood by most web freelancers. It’s quite astonishing, in fact, that such an important element in online success is still so vague, and its foundations still unclear.

If you’re new online and SEO seems like an obscure incantation that’s chanted over and over again, let me introduce it to you in a few words.

What is SEO?

First things first: SEO is an acronym for Search Engine Optimization. In other words, search engine optimization. First of all, you’ll notice a high degree of Anglicism in topics revolving around online SEO. This can be confusing at first, but the concepts covered are rarely technical, and when they are, they only require a basic understanding of web programming. So don’t worry if you come across terms that seem complex at first glance – this will only last a short while, just long enough to read the definition of the terms in a lexicon (SEO lexicon).

Beyond the literal definition, SEO can be defined as a set of tricks and practices for optimizing your website to appeal to search engines. However, please don’t confuse good SEO with good referencing. SEO will give you an optimized website structure. It’s not enough to bring in traffic, you also need sufficient content and quality. This involves a number of other areas, which we’ll also cover.

SEO is the code of conduct for presenting a serious platform to search engines. As for SEO, it encompasses the entire strategy for bringing visitors to a site, of which SEO is an essential sub-part. Of course, these standards are bound to change at the whim of the big names on the web. Which brings us to the first difficulty in SEO: the inability to maintain a detailed knowledge of the solutions required for a quality website.

Indeed, SEO experts often have to pool their sources and sometimes rely on experience-based speculation to propose SEO solutions. In reality, it’s very difficult to understand how search engine algorithms will come to analyze web content. At least, in the case of precise analysis, there are of course basic notions that have long been validated by experts.

A constantly evolving universe.

SEO experts must constantly vary their sources and sometimes rely on experience-based habits to propose SEO solutions. In reality, it’s very difficult to understand in detail how search engine algorithms will come to analyze web content. At least, in the case of precise analysis, there are of course basic notions that have long been validated by experts.

So why bother with SEO? Nothing prevents you from ignoring the sometimes drastic recommendations on the subject of SEO. However, if you already have an online business, you know how time-consuming it is to present and produce quality content. Imagine if your efforts were in vain and none of your online publications were visible. This is exactly what’s likely to happen if SEO is not taken seriously.

This is one of the fundamental aspects of the web: decentralized competition. By integrating the web, your business will be much more visible. Internet users are a larger potential market, more consumers, more active… But competitors are also more active, and depending on the sector, the market is sometimes extremely rich in competition. That’s why SEO is so important, as it enables you to showcase your content. Unfortunately, it’s the law of the jungle when it comes to SEO. Whoever provides the best and most effective content will win out over the others.

This situation is a blessing in disguise, as we’re all more or less starting from scratch. To maintain sufficient visibility online, diligent SEO practice is almost indispensable.

Let’s go into a little more detail, and talk about the basics for making your SEO the best it can be. Even if, once again, the notions of SEO remain very diffuse, nevertheless, the following elements remain essential for a good appreciation of your online content.

The essentials for good SEO.

1 – Quality UX/UI structure for your site.

If your website is “ugly”, complicated or not at all intuitive, you’re going to have a hard time keeping visitors on your platform. Search engines know all about this, and they don’t take kindly to poor-quality interfaces. It’s essential to take the time to build a clear and simple interface for your visitors. Originality can be preserved, of course, but under no circumstances should an artistic vision render the interface unusable, otherwise your site will no longer fulfill its main role of spreading a message to the greatest number.

2 – Have a content marketing strategy.

Once your website is up and running and your platform is easy to use, you also need to offer interesting content to your visitors. If your content isn’t appreciated by your target audience, they won’t stay long on your platform, and your ranking will drop.

There are many different ways to develop a quality content marketing strategy. But all of them require professional-quality content. If your competitors are, or appear to be, better at answering web users’ questions, then that’s where the search engines will turn. Deep content to become an authority in your field of expertise is the key to success.

3 – Technical optimization of your web platform.

You can’t afford to miss out on a little technique if you want to achieve quality SEO. As we’ve seen, you don’t need to understand web development from A to Z to optimize your site. However, there are certain points that require either the intervention of an expert, or prior training.

This aspect is not to be overlooked, as some of the most important factors for good SEO are entirely linked to the architecture of the web platform. For example, is the site responsive? Does the platform take a long time to load? Is the content easy to index? And many more.

4 – Take your time, test and accept a trial-and-error approach.

Finally, a word of advice. SEO isn’t going to happen overnight. Firstly, because it requires a great deal of work, and secondly, because the results are only visible later on. One of the dangers of developing an SEO strategy is lack of investment, or giving up. Every little step counts, it’s true, but if you stop moving forward, the other platforms are sure to beat you to the punch. That’s the problem with many online sites. A dead site is one that is relegated to the back pages of the search engines and ends up almost impossible to find on the web.

That’s why you have everything to gain from experimenting with your site. Learn from others and from free or training content to continue improving your site. You won’t be wasting too much time, since modifying pages and content is highly valued in SEO. At the same time, it opens up the possibility of having your site re-indexed by search engines. So there’s no reason not to try something new, even if it means deleting it.

These are the four main pillars of your SEO strategy. To sum up, you need to work regularly and experiment with new things, propose a website that’s simple and intuitive for the greatest number of people, present quality content that users expect, all in an optimized structure that meets today’s needs in terms of performance.

That’s why SEO is such a difficult activity to interpret – it involves a wide range of knowledge in many fields. SEO is the average result of good IT development, quality web copywriting, good online marketing and expertise in one’s field.

Despite the complexity of SEO, there’s no need to get discouraged. There are lots of simple things you can do to make your site a little more SEO-friendly. Here are some of my tips.

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Maxime Macé

Simple passionné de thématiques diverses et variées. J’apprécie enrichir mes connaissances dans les disciplines techniques comme l’informatique, les sciences et l’ingénierie, mais aussi dans les domaines merveilleux de la philosophie, l’art et la littérature.

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